Adri Scalora

15+ years in Silicon Valley B2B Tech. Partner Programs, GTM Strategy, Activation, and Enablement.

WEEKLY RUNDOWN

Dec 19, 2025

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13 min read

Weekly Rundown, December 19 - Partnerships, AI, and GTM

Join my waitlist. Partnering with precision. Ecosystems as growth engine. Google Cloud, Palo Alto Networks, OpenAI, Cisco, Microsoft, Oracle

Adri Scalora

WEEKLY RUNDOWN

Dec 11, 2025

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11 min read

AI, Data, and Ecosystems: This Week in Partner Strategy Weekly Rundown - Partnerships, AI, and GTM - December 11, 2025

Stuck between AI ambition and execution reality. Anthropic, Accenture, Google Cloud, AWS, Microsoft, S&P Global, DXC Technology, SAP, Lemongrass.

Adri Scalora

CAREER

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Dec 9, 2025

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12 min read

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Smartsheet Aligned Partner Program: Inside the New Global Partner Strategy with Eva Schönleitner, VP, Worldwide Partnerships

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

Dec 5, 2025

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14 min read

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

AWS re:Invent: Agentic AI Becomes a Partner Motion. Anthropic, Snowflake, Salesforce, Replit, IBM, Accenture, OpenAI, AWS, HSBC, London Stock Exchange, Google Cloud, Broadcom, HSBC, and Century Health.

Adri Scalora

WEEKLY RUNDOWN

Nov 26, 2025

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10 min read

Vertical focus as a differentiator and SCAs as GTM. Weekly Rundown - Partnerships, AI, and GTM - November 26, 2025

Vertical focus as a differentiator. Co-investment and formal frameworks, such as SCAs and service partner status, are turning into core GTM tools. AWS, Google Cloud, zeb, Veeva Systems, Roche, SoundHound AI, Parkopedia, Vodacom, AI21 Labs, Together AI, Wisr AI Systems, Moneylab, Ready Computing

Adri Scalora

MARKETING

Nov 24, 2025

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5 min read

How to Write Partner Comms that Partners Actually Act On - 6 Tactics and a Prompt

If you want partners to take action, your message has to work for them. Here’s how.

Adri Scalora

WEEKLY RUNDOWN

Nov 21, 2025

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12 min read

Weekly Rundown - Partnerships, AI, and GTM - November 21, 2025

Ecosystem orchestration in practice: new partner plays. AWS, Microsoft, Google Cloud, AMD, Humain, NVIDIA, Anthropic, OpenAI, Cisco, Accenture, Alembic, ASGN, Kore.ai, ServiceNow, Salesforce, Box

Adri Scalora

WEEKLY RUNDOWN

Nov 13, 2025

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12 min read

Weekly Rundown - Partnerships, AI, and GTM - November 14, 2025

From Apple to SoftBank to Lenny: Are Ecosystems the New Moat? Apple, AWS, OpenAI, NVIDIA, Google, Flowstack, SoftBank, Kyndryl, Disney, Microsoft, Anthropic, Percepta, Cassava Technologies

Adri Scalora

MARKETING

A Prompt To Get Partners to Take Action, Every Time

Nov 9, 2025

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1 min read

A Prompt To Get Partners to Take Action, Every Time

Grab this easy prompt to write emails partners actually read, act on, and share. Keep it handy for every key announcement, request, or program update.

Adri Scalora

WEEKLY RUNDOWN

Nov 6, 2025

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11 min read

Weekly Rundown - Partnerships, AI, and GTM - November 7, 2025

Resilient ecosystems require diversification. AWS, OpenAI, Google, NVIDIA, Salesforce, Cisco, Crowdstrike, Smartsheet, Lambda, Apple, Apromore

Adri Scalora

HYPERSCALERS

Nov 3, 2025

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3 min read

AWS + OpenAI: Distribution and Strong Partner Alignment

Why partner leaders are paying attention to this partnership and what it means for the ecosystem

Adri Scalora

HYPERSCALERS

Nov 2, 2025

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5 min read

The Rise of The Partner Platform Economy

From AI Products to Partner Platforms: The New Era of Ecosystem Growth

Adri Scalora

WEEKLY RUNDOWN

Oct 30, 2025

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11 min read

AI's Next Phase: the Partner Platform Economy. How Do Ecosystems Win in the AI Era? Weekly Rundown - October 31, 2025.

AI is entering a new phase. Tomorrow's winners are building the strongest ecosystems. Nvidia, OpenAI, Palantir, Microsoft, PayPal, Google, South Korea, CrowdStrike, Nokia, Avanade, Arm, Redpoint, Serval

Adri Scalora

PARTNER ENABLEMENT

Oct 25, 2025

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4 min read

3 Rules to Pick the Right Agentic AI to Pilot with Partners

How do you pick a strong use case partners can rally behind? For partner or GTM leader building an ecosystem strategy.

Adri Scalora

WEEKLY RUNDOWN

Oct 24, 2025

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9 min read

Weekly Rundown - Partnerships, AI, and GTM - October 24, 2025

The agent marketplace era: what partner leaders do next. Salesforce, OpenAI, Groq, AMD, Google Cloud, IBM, Anthropic, PwC, DRUID AI, Microsoft, Eightfold AI, ARM, DRUID AI, Semrush, S&P Global, Cequence, Halcyon, Selector

Adri Scalora

WEEKLY RUNDOWN

Oct 16, 2025

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8 min read

Weekly Rundown - Partnerships, AI, and GTM - October 17, 2025

Agents get distribution. Racing to turn “agentic” from hype into revenue. Salesforce, OpenAI, Google, NVDIA, Walmart, Microsoft, ServiceNow, AWS, AMD, Oracle, Snowflake, Palantir, WWP, Visa, SAP, Google Cloud, Ditto.

Adri Scalora

WEEKLY RUNDOWN

Oct 10, 2025

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8 min read

Weekly Rundown - Partnerships, AI, and GTM - October 10, 2025

A Playbook for Partner Leaders on Agentic AI Offers, Google’s Gemini Enterprise, OpenAI x AMD, Microsoft’s Marketplace for Agents, IBM x Anthropic, Oracle Agents, SAP x Google zero-copy, plus funding for AI startups, What To Do Next for Partner Leaders.

Adri Scalora

PARTNER PROGRAMS

Oct 10, 2025

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10 min read

Launch Agentic AI Partner Offers in 90 Days: A Playbook for Partner Leaders

A step-by-step playbook for launching agentic AI offers with partners, ready to hand to your teams.

Adri Scalora

CAREER

Oct 3, 2025

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14 min read

Will Your Next Partner Job Require AI Skills?

Top Challenges Partner Leaders Are Facing, Keeping Up with Rapid Change, and Integrating AI with Human Strengths.

Adri Scalora

WEEKLY RUNDOWN

Oct 2, 2025

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11 min read

Weekly Rundown - Partnerships, AI, and GTM - October 3, 2025

Partners should migrate from custom portals to conversational experiences. agentic AI for SecOps. Proofpoint, ServiceNow, Salesforce, Perficient, OpenAI, Google, Microsoft, IDC, IBM, AWS/Amazon, NBA, 6Sense, MAI, PartnerStack.

Adri Scalora

WEEKLY RUNDOWN

Sep 26, 2025

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11 min read

Weekly Rundown - Partnerships, AI, and GTM - September 27, 2025

Agentic integrations, changing GTM frameworks, and opportunities for partners. Workday, CoreWeave, Okta, MarketWatch, Workfusion, Amazon/AWS, Google, Microsoft, NVDIA, OpenAI, TD Synnex, Oracle, Softbank, ServiceNow, Box, Meta, Alibaba, Kite AI

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - September 19, 2025

Sep 18, 2025

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10 min read

Weekly Rundown - Partnerships, AI, and GTM - September 19, 2025

Chip Champs Unite, UK-US Billion-Dollar Bond, ServiceNow, Google Cloud, Wells Fargo, Coreweave, OpenAI, Nscale, NVDA, Microsoft, Paypal, Alphabet, Intel, Talkdesk, Rocket Doctor, Luxshare and Goertek

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - September 12, 2025

Sep 11, 2025

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6 min read

Weekly Rundown - Partnerships, AI, and GTM - September 12, 2025

Partner Contingency Plans, Agentic AI Compute as Channel. Oracle, Nebius, OpenAI, Arm, ASML, Mistral AI, Microsoft, Adobe, Dataminr, Snowflake

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - September 5, 2025

Sep 4, 2025

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10 min read

Weekly Rundown - Partnerships, AI, and GTM - September 5, 2025

Sector-specific AI applications, AI enablement, IBM, Google, Meta, Microsoft, NVDIA, U.S. Space Force, Fraction AI, Vested, Scrunch AI, Purdue University, Phenom, ServiceNow, Playlab AI, Cognizant and Pearson, Public AI, PathAI, GlobalLogic, Edgen, Sahara AI

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - Aug 29, 2025

Aug 28, 2025

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6 min read

Weekly Rundown - Partnerships, AI, and GTM - Aug 29, 2025

Appian, Palo Alto Networks, Meta, Okta, Axiom Security, Google, Replit, Reliance, Hexawave, and trailBlazer6

Adri Scalora

Adri Scalora

Weekly Rundown, December 19 - Partnerships, AI, and GTM

AI, Data, and Ecosystems: This Week in Partner Strategy Weekly Rundown - Partnerships, AI, and GTM - December 11, 2025

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

Vertical focus as a differentiator and SCAs as GTM. Weekly Rundown - Partnerships, AI, and GTM - November 26, 2025

How to Write Partner Comms that Partners Actually Act On - 6 Tactics and a Prompt

Weekly Rundown - Partnerships, AI, and GTM - November 21, 2025

Weekly Rundown - Partnerships, AI, and GTM - November 14, 2025

A Prompt To Get Partners to Take Action, Every Time

Weekly Rundown - Partnerships, AI, and GTM - November 7, 2025

AWS + OpenAI: Distribution and Strong Partner Alignment

The Rise of The Partner Platform Economy

AI's Next Phase: the Partner Platform Economy. How Do Ecosystems Win in the AI Era? Weekly Rundown - October 31, 2025.

3 Rules to Pick the Right Agentic AI to Pilot with Partners

Weekly Rundown - Partnerships, AI, and GTM - October 24, 2025

Weekly Rundown - Partnerships, AI, and GTM - October 17, 2025

Weekly Rundown - Partnerships, AI, and GTM - October 10, 2025

Launch Agentic AI Partner Offers in 90 Days: A Playbook for Partner Leaders

Will Your Next Partner Job Require AI Skills?

Weekly Rundown - Partnerships, AI, and GTM - October 3, 2025

Weekly Rundown - Partnerships, AI, and GTM - September 27, 2025

Weekly Rundown - Partnerships, AI, and GTM - September 19, 2025

Weekly Rundown - Partnerships, AI, and GTM - September 12, 2025

Weekly Rundown - Partnerships, AI, and GTM - September 5, 2025

Weekly Rundown - Partnerships, AI, and GTM - Aug 29, 2025

Your edge in the fast-moving world of AI ecosystemsDecision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.

Your edge in the fast-moving world of AI ecosystems
Decision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.