Everyone’s racing to turn “agentic” from hype into revenue. If you lead partnerships or GTM, this week was a map of where your buyers will move over the next year. The distribution rails are shifting, and execution across ecosystems is the quiet performance lever.
Winners are yes, the innovators; and they’re the connectors getting agentic solutions into the exact places people work and buy: AppExchange, Azure Marketplace, Workspace, ChatGPT. These are the rails business runs on.
The signal: package outcomes, not parts. Partners will need to design workflow-native solutions and remove friction from discovery to procurement. That’s the brief for the next 12 months.
Scroll to the bottom for my strategic take and a resource to launch market-ready agentic AI offers.
Resellers: AWS makes Bedrock resellable
Amazon now lets partners resell Bedrock, formalized AgentCore for running agents securely, and launched Quick Suite, connecting systems with actions.
Why it matters: If you sell on AWS, offer Bedrock resale bundled with fixed-fee agent launches and clear ops agreements. Buyers want outcomes, not just infrastructure.
Broadcom: OpenAI bets on chips and choices
OpenAI is building for the future, partnering with Broadcom on a huge custom accelerator, but also keeping its NVIDIA partnership warm (NVIDIA news). The message? Having lots of silicon options is a must for anyone selling agents and scaling up.
Why it matters: Design for flexibility. If you run agents or retrieval at scale, show buyers your speed and how easily you can switch between clouds. It’s going to be a buyer’s priority.
Walmart brings shopping to ChatGPT
Walmart is launching shopping via ChatGPT, customers can plan meals, refill essentials, and check out instantly. This shift moves agentic commerce from demos to real use at scale.
Retail partners will need to make sure their catalogs are polished. Conversion now relies on clean data and clear policies, not just clever AI prompts.
Microsoft puts AI agents front and center
Microsoft merged AppSource and Azure Marketplace and added a new AI agent category. They made publishing easier, streamlined co-selling, and featured offers for partners (partner updates).
Why it matters: For makers, distribution matters as much as the product. Your agent can only be successful if buyers can easily discover it where they buy.
Salesforce is going all in on Agentforce
Salesforce just made two big moves: First, it’s deepening its partnership with OpenAI, bringing Agentforce and commerce tools straight into ChatGPT. Second, Salesforce expanded its work with Google, so now you can power the Atlas Reasoning Engine with Gemini and connect Agentforce with Workspace. They also made it easier to buy, with a new Stripe-powered checkout.
Why it matters: These agentic tools are moving into platforms you already use every day. If your product depends on Salesforce, focus on outcomes, pair your “Agent + Data + Workflow,” and make sure you’re discoverable where people buy: AppExchange, Workspace, ChatGPT.
Oracle is spinning up a partner ecosystem
At AI World, Oracle added a new database path for partners on AWS, expanded Fusion’s agent ecosystem with a new marketplace and agent studio, and IBM listed new Oracle agents. Plus, Oracle announced a GPU supercluster with AMD.
Customers can now procure Oracle Database@AWS through select AWS and Oracle channel partners.
"Data is really the key to unlocking the value of AI and agents"
Why it matters: If you’re building on AWS, this keeps Oracle workloads close. Co-sell partners, add migration, and capture more value.
Snowflake and Palantir join forces
Snowflake and Palantir forged a strategic partnership to link AI pipelines, allowing zero-copy data flows and faster agent results.
Why it matters: Regulated industries and time-to-first-agent are key; less data movement means more speed and lower cost.
NVIDIA builds AI factories
NVIDIA has 50+ partners readying for the Vera Rubin NVL144 chips, and over 20 companies joining its 800V DC push.
Why it matters: Infra partners should package hardware, cooling, silicon, and financing. Software teams should optimize for new chips and fleets to lower total cost.
WPP and Google sign $400M AI deal
WPP is spending $400M to anchor its marketing stack on Google AI, focusing on real-time personalization across creative and commerce.
Why it matters: Agencies and retail can plan for Google’s AI stack at scale.
Quick hits worth tracking
Visa launches a new Trusted Agent Protocol, working with Cloudflare, Microsoft, Shopify, Adyen, and more (Cloudflare).
SAP × Google Cloud enable zero-copy data AI agents for SAP and BigQuery (SAP News Center).
ServiceNow launches new agents and packs in its Zurich release.
Ditto launched its Peer Partner Program: ‘With the launch of the Ditto Peer Partner Program, we are making connectivity challenges a relic of the past,” said Michael Chadwell, Head of Partnerships at Ditto.
Strategic Take
For Partner and GTM leaders, this transition is as much about strategic alignment as it is about tactical enablement. The move to embed agentic capabilities inside familiar channels - AppExchange, ChatGPT, Workspace -signals that success will hinge on how effectively you integrate, package, and position solutions.
Winning teams will prioritize outcome-based offerings, seamless integrations, and clear value articulation across the partner and procurement ecosystem. As cloud, SaaS, and AI converge, your “where” and “how” to show up is as critical as “what” you build. GTM and partner orgs should lean into platforms’ new rails, design for portability, and proactively address buyer hesitations around data, latency, and compliance.
The takeaway: In an agentic, plugged-in enterprise landscape, distribution and context-aware solutions are the new keys to market leadership. This is the moment to rethink your partner motion and channel priorities; build for where the business truly scales, not just where the tech lives.
Next, see how your partners can launch market-ready agentic AI offers: