This week, the AI partnership world hit a new gear. Oracle is launching a game-changing AI Agent Marketplace, Salesforce is making CRM agentic and OpenAI’s hardware moves with AMD are reshaping the infrastructure story. PwC and IBM are teaming with Google and Groq to bring AI agents to enterprise scale like never before. These agent ecosystems work across platforms, with partners leading the charge. Check out how these moves are rewiring go-to-market, partner strategy, and the way AI agents sell, act, and learn for you. Don’t miss my editorial POV at the end!
This week marks a turning point for partner and GTM leaders. The emergence of AI agent marketplaces - like Oracle’s launch - signals a new era of modular, quickly customizable solutions for partners. Salesforce’s integration with OpenAI shows how AI is shifting from support tool to active co-seller. Leading companies (OpenAI, Anthropic, PwC, IBM, Google) are deepening infrastructure partnerships, emphasizing real-time, interoperable AI as core to future ecosystems. The DRUID AI Summit shows that agentic AI and marketplaces aren’t just for the Magnificent Seven. Now is the moment to invest in agentic platforms, interoperability, and co-selling. Early movers will unlock rapid growth, more differentiated solutions, and greater market leadership.
Let’s dive in.
Oracle launches the first AI Agent Marketplace
Oracle unveiled its new AI Agent Marketplace, a first-of-its-kind ecosystem featuring over 100 pre-built agents from partners like Accenture, Deloitte, IBM, PwC, and KPMG. Enterprise teams can now deploy specialized agents for finance, supply chain, and customer management workflows in days. Key features like Model Context Protocol (MCP) and Agent2Agent (A2A) let agents from different vendors work seamlessly together. POV: Oracle is now shaping a future of interoperable AI ecosystems and cross-platform collaboration, creating brand new competitive terrain across partner networks.
Salesforce expands Agentforce with OpenAI and Apromore
Salesforce made big strides with its Agentforce 360 platform, bringing OpenAI directly into CRM and Tableau. Now, every workflow aims to feel conversational and responsive. With GPT-5 powering intelligent commerce, users can sell products right through ChatGPT storefronts, giving SMBs new tools. The recent Apromore acquisition boosts automation muscle, offering partners and ISVs new opportunities to create customer-facing agents linked to Salesforce data. CRM is doubling as a co-seller, evolving the GTM approach. AI is stepping up as a partner, not just aiding sales but acting as a digital seller.
Anthropic and Google deepen cloud collaboration
Anthropic struck a significant cloud partnership with Google Cloud, aimed at accelerating enterprise AI deployments. This deal positions Anthropic’s large language models to leverage Google’s robust infrastructure, including TPU supercomputers and advanced data services. This partnership highlights Google’s continued drive to be the preferred cloud choice for AI-first companies, while Anthropic gains the scale and ecosystem access to expand its AI reach effectively. Per my previous weekly rundown, distribution is key here.
OpenAI acquires Software Applications Incorporated
CNBC reported that OpenAI took another strategic step forward by acquiring Software Applications Incorporated, a startup focused on AI-powered automation and enterprise software solutions. This acquisition bolsters OpenAI’s capacity to develop advanced application-level AI integrations, accelerating time-to-value for customers by embedding AI across more business functions. It also signals OpenAI’s intent to expand beyond foundational model services into more tailored, industry-specific AI tools co-built with partners and customers. For the partner ecosystem, this means deepening AI capabilities delivered at scale with richer automations and integrations.
IBM and Groq team up for agentic speed
IBM announced a fresh partnership with chip innovator Groq to speed up agent capabilities inside watsonx Orchestrate. With Groq’s ultra-fast chips, IBM can promise real-time responses for complex workflows. Industries like banking and logistics are in focus, where latency often slows things down. Partners are now empowered to build rapid-response AI solutions needed for co-sell success in sectors where time really counts.
PwC scales its global AI agent ecosystem with Google Cloud
PwC strengthened its pact with Google Cloud, integrating over 100 specialized AI agents to support tax automation, ESG reports, and more. With Vertex AI and Gemini behind the scenes, PwC’s approach delivers what consulting-as-software truly looks like. This is a new template for partnerships, built for evolving from simply sharing revenue to co-creating repeatable services.
OpenAI and AMD form strategic infrastructure alliance
OpenAI and AMD unveiled a strategic partnership with a promise of 6 gigawatts of GPU capacity for future OpenAI model deployments. The shared commitment brings new confidence to the infrastructure layer and aligns both companies commercially. AMD’s role expands as enterprises and AI vendors look for solid hardware partners at scale.
DRUID AI’s Symbiosis 4 Summit Energizes London with Partner Leadership Voices
DRUID AI’s flagship event, Symbiosis 4, took place in London, drawing enterprise leaders, partners, and innovators to explore the real-world impact of agentic AI on business transformation. The summit spotlighted how DRUID’s human-centric AI is reshaping operations, accelerating growth, and building trusted digital employees. Several partners with leadership roles shared insights. The event showcased live demos reflecting multi-step AI reasoning, contact center enhancements, and industry-specific implementations across healthcare, banking, and public sector.
Semrush Launches Partner Program for Enterprise-Grade Wins
Business Wire reported that Semrush rolled out an Enterprise Partner Program to help certified agencies sell, service, and scale with its platform, and to match enterprise customers with vetted partners like Dentsu. Solutions span SEO, AI Search Visibility, and Website Health. As Matt Thompson put it, “Our partner program supercharges Semrush’s reach and impact,” enabling agencies to drive visibility and ROI for thousands of brands.
Also worth noting
Microsoft refreshed Partner Center compliance toolkits and extended marketplace incentives for AI app builders.
S&P Global teams with Eightfold AI to advance a new talent intelligence platform, leveraging skills-based frameworks and AI to support a future-ready workforce. ‘We are pleased to work with S&P Global’, said Ashutosh Garg, Co-Founder and CEO of Eightfold AI, which they consider a leading provider of essential intelligence to global markets.
Arm brings software-driven intelligence to the Geely EX5, marking a significant moment for real-time AI and smarter driving in the automotive sector.
Cequence enhances its partner program, fueling growth in API security by expanding its network and solutions for enterprise customers. Sydney Weber, Director of Channel Sales, Cequence Security, expressed her excitement for the Cequence Partner Program launch as they ‘strengthen our channel-only approach.’
SoftLedger revamps its Accountant Partner Program, introducing new training, resources, and enablement to support financial services providers.
Halcyon extends its North American presence via a new distribution partnership with Climb, boosting cyber resilience in mission-critical operations.
Selector adds a channel partner program and portal, making it easier for partners to access and deliver AI-driven observability and analytics. ‘This is an exciting time to join Selector as it continues to expand globally' said Chris Martinez, Director of Channel Sales.
Editorial POV: Partner ecosystems just turned agentic
The rise of agent-driven ecosystems marks a turning point for GTM and partner strategy. Companies that co-build early unlock new ways for AI to act, sell, and learn within businesses. The connective tissue of enterprise AI is forming fast, and I’ll be watching where it leads next.
Planning on building agentic AI offers with partners? Check out this step-by-step playbook for partner leaders: