GTM, CO-SELLING, & STRATEGY

CAREER

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Dec 9, 2025

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12 min read

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Smartsheet Aligned Partner Program: Inside the New Global Partner Strategy with Eva Schönleitner, VP, Worldwide Partnerships

Adri Scalora

HYPERSCALERS

Nov 3, 2025

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3 min read

AWS + OpenAI: Distribution and Strong Partner Alignment

Why partner leaders are paying attention to this partnership and what it means for the ecosystem

Adri Scalora

HYPERSCALERS

Nov 2, 2025

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5 min read

The Rise of The Partner Platform Economy

From AI Products to Partner Platforms: The New Era of Ecosystem Growth

Adri Scalora

PARTNER ENABLEMENT

Oct 25, 2025

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4 min read

3 Rules to Pick the Right Agentic AI to Pilot with Partners

How do you pick a strong use case partners can rally behind? For partner or GTM leader building an ecosystem strategy.

Adri Scalora

WEEKLY RUNDOWN

Oct 16, 2025

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8 min read

Weekly Rundown - Partnerships, AI, and GTM - October 17, 2025

Agents get distribution. Racing to turn “agentic” from hype into revenue. Salesforce, OpenAI, Google, NVDIA, Walmart, Microsoft, ServiceNow, AWS, AMD, Oracle, Snowflake, Palantir, WWP, Visa, SAP, Google Cloud, Ditto.

Adri Scalora

WEEKLY RUNDOWN

Oct 10, 2025

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8 min read

Weekly Rundown - Partnerships, AI, and GTM - October 10, 2025

A Playbook for Partner Leaders on Agentic AI Offers, Google’s Gemini Enterprise, OpenAI x AMD, Microsoft’s Marketplace for Agents, IBM x Anthropic, Oracle Agents, SAP x Google zero-copy, plus funding for AI startups, What To Do Next for Partner Leaders.

Adri Scalora

PARTNER PROGRAMS

Oct 10, 2025

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10 min read

Launch Agentic AI Partner Offers in 90 Days: A Playbook for Partner Leaders

A step-by-step playbook for launching agentic AI offers with partners, ready to hand to your teams.

Adri Scalora

WEEKLY RUNDOWN

Oct 2, 2025

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11 min read

Weekly Rundown - Partnerships, AI, and GTM - October 3, 2025

Partners should migrate from custom portals to conversational experiences. agentic AI for SecOps. Proofpoint, ServiceNow, Salesforce, Perficient, OpenAI, Google, Microsoft, IDC, IBM, AWS/Amazon, NBA, 6Sense, MAI, PartnerStack.

Adri Scalora

WEEKLY RUNDOWN

Sep 26, 2025

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11 min read

Weekly Rundown - Partnerships, AI, and GTM - September 27, 2025

Agentic integrations, changing GTM frameworks, and opportunities for partners. Workday, CoreWeave, Okta, MarketWatch, Workfusion, Amazon/AWS, Google, Microsoft, NVDIA, OpenAI, TD Synnex, Oracle, Softbank, ServiceNow, Box, Meta, Alibaba, Kite AI

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - September 19, 2025

Sep 18, 2025

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10 min read

Weekly Rundown - Partnerships, AI, and GTM - September 19, 2025

Chip Champs Unite, UK-US Billion-Dollar Bond, ServiceNow, Google Cloud, Wells Fargo, Coreweave, OpenAI, Nscale, NVDA, Microsoft, Paypal, Alphabet, Intel, Talkdesk, Rocket Doctor, Luxshare and Goertek

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - September 12, 2025

Sep 11, 2025

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6 min read

Weekly Rundown - Partnerships, AI, and GTM - September 12, 2025

Partner Contingency Plans, Agentic AI Compute as Channel. Oracle, Nebius, OpenAI, Arm, ASML, Mistral AI, Microsoft, Adobe, Dataminr, Snowflake

Adri Scalora

HYPERSCALERS

2025 YTD Report - AI-powered Partner Programs

Aug 25, 2025

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15 min read

2025 YTD Report - AI-powered Partner Programs

What are Top Tech Companies Doing With AI? Q2 Report

Adri Scalora

HYPERSCALERS

AI Adoption in Partner Ecosystems: Executive Report

Aug 18, 2025

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22 min read

AI Adoption in Partner Ecosystems: Executive Report

What Partner and GTM Execs Are Thinking, Asking, and Searching for

Adri Scalora

WEEKLY RUNDOWN

Aug 14, 2025

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7 min read

Weekly Rundown - Partnerships, AI, and GTM - August 15, 2025

A trend toward modular AI ecosystems; Gemini for Government; Oracle's Enterprise AI Integration. Palantir, Meta, Oracle, Google, NVIDIA, Midjourney, Apple, KITE AI, Masafi, Exabits, GAIA, Fujitsu, SoFi, Sierra, Microsoft, Ricoh.

Adri Scalora

TOOLKITS

Jul 31, 2025

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3 min read

ChatGPT Partner Co-Sell Prompt Pack

For Partner Sales, Pre-Sales, AEs

Adri Scalora

GTM, CO-SELLING, & STRATEGY

Jul 21, 2025

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3 min read

3 Models to Rethink Your Co-Sell Motion

Use these co-sell models in internal meetings or planning documents with CROs, AEs, and alliance leaders

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - June 26, 2025

Jun 25, 2025

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6 min read

Weekly Rundown - Partnerships, AI, and GTM - June 26, 2025

Partner diversification, risks in AI mega-deals, the need for transparency, and partner rewards. SuperAGI, Anthropic, Google Cloud, Microsoft, NayaOne, Railtown AI, the FTC.

Adri Scalora

GTM, CO-SELLING, & STRATEGY

Are Your Partners an Extension of Your Sales Team?

Jun 22, 2025

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3 min read

Are Your Partners an Extension of Your Sales Team?

Unpacking why partners aren’t sales proxies and how embracing their unique role fuels stronger, more profitable tech ecosystems

Adri Scalora

GTM, CO-SELLING, & STRATEGY

Jun 16, 2025

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4 min read

The New Rules of Co-Selling in an AI World

6 new rules of co-selling from marketplaces to personalization through AI

Adri Scalora

CAREER

Jun 9, 2025

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2 min read

Head of Partnerships Prompt Pack

Here are 3 sharp, executive-level prompts you’ll want in your toolkit

Adri Scalora

PARTNER PROGRAMS

What Metrics Can AI Help You Track and Measure for Partner Success?

Jun 1, 2025

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5 min read

What Metrics Can AI Help You Track and Measure for Partner Success?

Download the complete details with metrics by function

Adri Scalora

MARKETING

5-Minute Partner GTM Readiness Checklist

May 28, 2025

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3 min read

5-Minute Partner GTM Readiness Checklist

Are your partners ready to execute? Use this quick template for internal reviews, QBR prep, or enabling more effective co-sell and joint marketing planning

Adri Scalora

GTM, CO-SELLING, & STRATEGY

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

AWS + OpenAI: Distribution and Strong Partner Alignment

The Rise of The Partner Platform Economy

3 Rules to Pick the Right Agentic AI to Pilot with Partners

Weekly Rundown - Partnerships, AI, and GTM - October 17, 2025

Weekly Rundown - Partnerships, AI, and GTM - October 10, 2025

Launch Agentic AI Partner Offers in 90 Days: A Playbook for Partner Leaders

Weekly Rundown - Partnerships, AI, and GTM - October 3, 2025

Weekly Rundown - Partnerships, AI, and GTM - September 27, 2025

Weekly Rundown - Partnerships, AI, and GTM - September 19, 2025

Weekly Rundown - Partnerships, AI, and GTM - September 12, 2025

2025 YTD Report - AI-powered Partner Programs

AI Adoption in Partner Ecosystems: Executive Report

Weekly Rundown - Partnerships, AI, and GTM - August 15, 2025

ChatGPT Partner Co-Sell Prompt Pack

3 Models to Rethink Your Co-Sell Motion

Weekly Rundown - Partnerships, AI, and GTM - June 26, 2025

Are Your Partners an Extension of Your Sales Team?

The New Rules of Co-Selling in an AI World

Head of Partnerships Prompt Pack

What Metrics Can AI Help You Track and Measure for Partner Success?

5-Minute Partner GTM Readiness Checklist

Your edge in the fast-moving world of AI ecosystemsDecision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.

Your edge in the fast-moving world of AI ecosystems
Decision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.