5-Minute Partner GTM Readiness Checklist
This checklist is designed to help partner leaders evaluate whether a partner is ready to go to market with impact. You can access the Google Sheet version of this checklist, make a copy and customize it by clicking here > File > Make a copy.
This version is practical, diagnostic, and strategic. It’s ideal for internal reviews, QBR prep, or enabling more effective co-sell and joint marketing planning.
Share with a team member or LinkedIn connection, they’ll appreciate it.
✅ Partner GTM Readiness Checklist
Is this partner truly ready to execute, and where do we need to level up?
Use this checklist across 6 key dimensions to score and assess partner execution readiness.
Want to edit and customize this checklist? Make a copy here > File > Make a copy.
1. Strategic Fit
Criteria | Yes | No | Notes |
Aligned ICP and mutual customer base | ☐ | ☐ | |
Clear partner business model (resell, co-sell, embedded, etc.) | ☐ | ☐ | |
Mutual value proposition exists and is differentiated | ☐ | ☐ |
2. GTM Planning & Commitment
Criteria | Yes | No | Notes |
Has a dedicated partner marketing or sales contact | ☐ | ☐ | |
Committed resources for campaigns, enablement, or events | ☐ | ☐ | |
Participated in joint planning within the last 90 days | ☐ | ☐ |
3. Solution & Messaging Readiness
Criteria | Yes | No | Notes |
Joint solution or integration is live or demo-ready | ☐ | ☐ | |
Clear messaging: “Why us together?” and “Why now?” | ☐ | ☐ | |
Has a basic value card or solution one-pager | ☐ | ☐ |
4. Sales Enablement Alignment
Criteria | Yes | No | Notes |
Internal reps know about the partnership | ☐ | ☐ | |
AE/SE teams understand the joint value and trigger moments | ☐ | ☐ | |
Co-sell motion is documented and available (even if simple) | ☐ | ☐ |
5. Demand Gen & GTM Execution
Criteria | Yes | No | Notes |
Campaign plan or launch pad has been defined | ☐ | ☐ | |
Partner has shared their distribution or demand channels | ☐ | ☐ | |
Clear call-to-action (CTA) or next step for prospects exists | ☐ | ☐ |
6. Co-Sell Operational Readiness
Criteria | Yes | No | Notes |
Shared CRM visibility or structured hand-off process | ☐ | ☐ | |
Deal registration or co-sell logging mechanism in place | ☐ | ☐ | |
Joint pipeline tracking or touchpoint cadence exists | ☐ | ☐ |
Score & Takeaways:
After filling in, answer:
Which areas are green? Which are red?
What’s the next best move: enablement, messaging, or re-alignment?
Is this partner ready for scale, or still in a build-and-learn phase?