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WEEKLY RUNDOWN

Dec 19, 2025

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13 min read

Weekly Rundown, December 19 - Partnerships, AI, and GTM

Join my waitlist. Partnering with precision. Ecosystems as growth engine. Google Cloud, Palo Alto Networks, OpenAI, Cisco, Microsoft, Oracle

Adri Scalora

WEEKLY RUNDOWN

Dec 11, 2025

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11 min read

AI, Data, and Ecosystems: This Week in Partner Strategy Weekly Rundown - Partnerships, AI, and GTM - December 11, 2025

Stuck between AI ambition and execution reality. Anthropic, Accenture, Google Cloud, AWS, Microsoft, S&P Global, DXC Technology, SAP, Lemongrass.

Adri Scalora

CAREER

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Dec 9, 2025

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12 min read

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Smartsheet Aligned Partner Program: Inside the New Global Partner Strategy with Eva Schönleitner, VP, Worldwide Partnerships

Adri Scalora

HYPERSCALERS

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

Dec 5, 2025

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14 min read

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

AWS re:Invent: Agentic AI Becomes a Partner Motion. Anthropic, Snowflake, Salesforce, Replit, IBM, Accenture, OpenAI, AWS, HSBC, London Stock Exchange, Google Cloud, Broadcom, HSBC, and Century Health.

Adri Scalora

WEEKLY RUNDOWN

Nov 26, 2025

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10 min read

Vertical focus as a differentiator and SCAs as GTM. Weekly Rundown - Partnerships, AI, and GTM - November 26, 2025

Vertical focus as a differentiator. Co-investment and formal frameworks, such as SCAs and service partner status, are turning into core GTM tools. AWS, Google Cloud, zeb, Veeva Systems, Roche, SoundHound AI, Parkopedia, Vodacom, AI21 Labs, Together AI, Wisr AI Systems, Moneylab, Ready Computing

Adri Scalora

MARKETING

Nov 24, 2025

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5 min read

How to Write Partner Comms that Partners Actually Act On - 6 Tactics and a Prompt

If you want partners to take action, your message has to work for them. Here’s how.

Adri Scalora

Load More Posts

Weekly Rundown, December 19 - Partnerships, AI, and GTM

AI, Data, and Ecosystems: This Week in Partner Strategy Weekly Rundown - Partnerships, AI, and GTM - December 11, 2025

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

Vertical focus as a differentiator and SCAs as GTM. Weekly Rundown - Partnerships, AI, and GTM - November 26, 2025

How to Write Partner Comms that Partners Actually Act On - 6 Tactics and a Prompt

Your edge in the fast-moving world of AI ecosystemsDecision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.

Your edge in the fast-moving world of AI ecosystems
Decision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.