Archive

Browse through all of our previously written posts.

13 min read

Weekly Rundown, December 19 - Partnerships, AI, and GTM

Join my waitlist. Partnering with precision. Ecosystems as growth engine. Google Cloud, Palo Alto Networks, OpenAI, Cisco, Microsoft, Oracle

ByAdri Scalora

11 min read

AI, Data, and Ecosystems: This Week in Partner Strategy Weekly Rundown - Partnerships, AI, and GTM - December 11, 2025

Stuck between AI ambition and execution reality. Anthropic, Accenture, Google Cloud, AWS, Microsoft, S&P Global, DXC Technology, SAP, Lemongrass.

ByAdri Scalora

12 min read

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Smartsheet Aligned Partner Program: Inside the New Global Partner Strategy with Eva Schönleitner, VP, Worldwide Partnerships

ByAdri Scalora

14 min read

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

AWS re:Invent: Agentic AI Becomes a Partner Motion. Anthropic, Snowflake, Salesforce, Replit, IBM, Accenture, OpenAI, AWS, HSBC, London Stock Exchange, Google Cloud, Broadcom, HSBC, and Century Health.

ByAdri Scalora

10 min read

Vertical focus as a differentiator and SCAs as GTM. Weekly Rundown - Partnerships, AI, and GTM - November 26, 2025

Vertical focus as a differentiator. Co-investment and formal frameworks, such as SCAs and service partner status, are turning into core GTM tools. AWS, Google Cloud, zeb, Veeva Systems, Roche, SoundHound AI, Parkopedia, Vodacom, AI21 Labs, Together AI, Wisr AI Systems, Moneylab, Ready Computing

ByAdri Scalora

12 min read

Weekly Rundown - Partnerships, AI, and GTM - November 21, 2025

Ecosystem orchestration in practice: new partner plays. AWS, Microsoft, Google Cloud, AMD, Humain, NVIDIA, Anthropic, OpenAI, Cisco, Accenture, Alembic, ASGN, Kore.ai, ServiceNow, Salesforce, Box

ByAdri Scalora

12 min read

Weekly Rundown - Partnerships, AI, and GTM - November 14, 2025

From Apple to SoftBank to Lenny: Are Ecosystems the New Moat? Apple, AWS, OpenAI, NVIDIA, Google, Flowstack, SoftBank, Kyndryl, Disney, Microsoft, Anthropic, Percepta, Cassava Technologies

ByAdri Scalora

1 min read

A Prompt To Get Partners to Take Action, Every Time

Grab this easy prompt to write emails partners actually read, act on, and share. Keep it handy for every key announcement, request, or program update.

ByAdri Scalora

11 min read

Weekly Rundown - Partnerships, AI, and GTM - November 7, 2025

Resilient ecosystems require diversification. AWS, OpenAI, Google, NVIDIA, Salesforce, Cisco, Crowdstrike, Smartsheet, Lambda, Apple, Apromore

ByAdri Scalora

Archive

Weekly Rundown, December 19 - Partnerships, AI, and GTM

AI, Data, and Ecosystems: This Week in Partner Strategy Weekly Rundown - Partnerships, AI, and GTM - December 11, 2025

Inside Smartsheet’s New Global Partner Program: An Interview with Eva Schönleitner, VP, Worldwide Partnerships

Weekly Rundown - Partnerships, AI, and GTM - December 5, 2025

Vertical focus as a differentiator and SCAs as GTM. Weekly Rundown - Partnerships, AI, and GTM - November 26, 2025

Weekly Rundown - Partnerships, AI, and GTM - November 21, 2025

Weekly Rundown - Partnerships, AI, and GTM - November 14, 2025

A Prompt To Get Partners to Take Action, Every Time

Weekly Rundown - Partnerships, AI, and GTM - November 7, 2025

Your edge in the fast-moving world of AI ecosystemsDecision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.

Your edge in the fast-moving world of AI ecosystems
Decision-grade intel for GTM leaders: exclusive insights, premium analysis, curated updates, and ready-to-use tools on partnerships and AI.